BBB urges on-line ethics

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The Council of Better Business Bureaus, the umbrella organization for the nations' 137 BBBs, said it is urging businesses to adhere to ethical advertising and selling practices in the on-line marketplace. The council offers its traditional guidelines for use in the new "cyber" marketplace. The council's announcement comes after an agreement with an organization that advertised on-line under the name Internet Business Bureau (IBB), featuring consumer protection and business reliability services purported to be virtually identical to those of BBBs. The company agreed to change its name to Internet Business Broadcasting.

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