BBDO using AdMaximize to track banner ads

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BBDO Worldwide, New York, will use i33's AdMaximize service to track banner ads and interactive campaigns for selected clients, including Visa USA, General Electric Co., M&M/Mars and others. AdMaximize is an ad serving solution that tracks and reports on click-throughs, lead generation, customer acquisition and sales to help clients determine return on investment for ad campaigns.

Copyright December 1998, Crain Communications Inc.

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