BBDO allies with local Indian creative shop

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BOMBAY--RK Swamy/ BBDO, a top 10 advertising agency in India, has established a non-equity alliance with local independent agency Vyas Giannetti Creative (VGC).

Chairman Shekar Swamy says: "It is a mutually beneficial arrangement. We have access to the talents of VGC and some of our clients can take advantage of it."

Preeti Vyas Giannetti, founder of VGC adds: "We are excited [about] this development, which allows us to retain our identity, yet opens up the resources of a large well-established agency."

Both agencies maintain separate identities and support each other on specific client projects.

RK Swamy's clients include Mercedes-Benz, Bayer, Adidas, Henkel, Sara Lee, Kurlon and Piaggio, while VGC has Times of India group, Taj Services and Charagh Din.

Copyright July 2000, Crain Communications Inc.

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