GM AGENCY CHEMISTRI RENAMED LEO BURNETT DETROIT
Jim Moore Remains President and Global GM Account Director
GM AGENCY CHEMISTRI APPOINTS NEW CHAIRMAN
Creative Chief Gary Topolewski Takes Reins From Roger Haupt
The agency announced his departure this morning. The agency said creative directors at the Troy office will now report directly to David Lubars, chairman and chief creative officer of BBDO North America, New York. Those creatives are Executive Creative Director Bill Morden, and creative directors Robin Chrumka, Rick Dennis, Gary Pascoe, Sam Sefton and Mike Stocker.
Going to 'chill out'
The 48-year-old Mr. Topolewski told AdAge.com that "there's no need for me if there's a direct line" of reporting into New York. He said he started talks with the agency Aug. 16 and continued over the weekend. He doesn't have plans for a new assignment, he said. "I haven't had a vacation in years. Right now I'm just going to chill out."
BBDO Detroit handles the creative and media accounts for DaimlerChrysler's Chrysler Group.
Mr. Topolewski arrived at BBDO last year from another Troy-based agency, Publicis Groupe's Chemistri (a General Motors Corp.-dedicated ad agency that was recently renamed Leo Burnett Detroit), where he had been chairman and chief creative officer.
Other management changes
BBDO Detroit also said it's shifting management of all Chrysler Group retail activities to each of the automaker's individual brands. Rick Betker will have overall responsibility for the Chrysler brand's national and retail groups; Scott Russell for Dodge national and retail groups; and Harold Kobakof for Jeep’s national and retail operations. All three report to Joe Garcia, president of BBDO Detroit.