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BBDO expected to retain Campbell after shakeup

Published on .

A management shakeup and lower-than-anticipated first-quarter earnings aren't expected to budge BBDO Worldwide, New York, from Campbell Soup Co.'s roster. Mark Leckie, president of the U.S. Grocery unit, left abruptly in a shakeup late last week. The shop's tie is with Campbell President-CEO Dale Morrison. As part of the restructuring, F. Martin Thrasher, senior VP-president Europe/Canada, becomes president of Campbell North America Soup & Sauce Division.

Copyright June 1999, Crain Communications Inc.

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