"We are committed to bringing the power of new media to our clients' brands," said David Lubars, president-executive creative director, BBDO West, which has offices in San Francisco and Los Angeles. Rick Markovitz, senior VP-interactive, and Barry Cox, VP-director of information systems, will work with MaxInfo.
"We have been talking with them about [Internet expansion] a lot and pushing them to gain greater and greater expertise in that area," said Allen Olivo, director of worldwide advertising for Apple Computer, BBDO West's biggest client.
The BBDO West linkup could represent a change of heart for BBDO Worldwide, which has never set up an interactive unit.
"We will not overinvest in things we don't know our clients will want or need," agency CEO Allen Rosenshine told Advertising Age earlier this year. BBDO West executives didn't return calls for comment.