BBDO invests in Israeli direct marketing agency

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TEL AVIV-- BBDO Worldwide has finalized a contract to buy a 30% stake in Data Pro Direct, a leading direct marketing agency in Israel.

Data Pro Direct is headed by Oden Rosen and Eran Maor and has estimated sales of $5.5 million. Its clients include Supersol, for which it handles a supermarket loyalty card, Visa and direct insurance company A.I.G.

"We are happy to expand our involvement in Israel following our very successful initial investment in 1994 in Gitam/BBDO," says BBDO Europe CFO Alicja Lesniak. BBDO owns a 49% stake in the Israeli advertising agency.

Copyright January 1999, Crain Communications Inc.

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