Data Pro Direct is headed by Oden Rosen and Eran Maor and has estimated sales of $5.5 million. Its clients include Supersol, for which it handles a supermarket loyalty card, Visa and direct insurance company A.I.G.
"We are happy to expand our involvement in Israel following our very successful initial investment in 1994 in Gitam/BBDO," says BBDO Europe CFO Alicja Lesniak. BBDO owns a 49% stake in the Israeli advertising agency.
Copyright January 1999, Crain Communications Inc.