PARIS--France's Economy Ministry has asked BBDO
Corporate to create an advertising campaign encouraging small and medium-sized firms to prepare for the Millennium Bug. The TV campaign broke this month featuring "Mr. Bug" and the tagline "Don't let computers make year 2000 difficult for us. " The campaign also employs radio and newspapers. BBDO is preparing another campaign aimed at the general public to run in September.
Copyright May 1999, Crain Communications Inc.