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BBDO mounts French Y2K campaign

Published on .

PARIS--France's Economy Ministry has asked BBDO Corporate to create an advertising campaign encouraging small and medium-sized firms to prepare for the Millennium Bug. The TV campaign broke this month featuring "Mr. Bug" and the tagline "Don't let computers make year 2000 difficult for us. " The campaign also employs radio and newspapers. BBDO is preparing another campaign aimed at the general public to run in September.

Copyright May 1999, Crain Communications Inc.

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