BBDO RED SOX FANS HOPE TO SAVE FENWAY

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Are the Boston Red Sox planning to abandon the 83-year-old, undersized Fenway Park? Not if two Los Angeles creatives have anything to say about it.

Copywriter Lawson Clarke and art director Thad Russell, Boston-area natives who are now a creative team at BBDO Worldwide, are in the early stages of developing an ad campaign aimed at saving one of Major League Baseball's oldest and most venerated stadiums. The campaign, which would urge Red Sox fans to voice their support of Fenway to the team's management, would include print and possibly outdoor advertising.

As with many other professional sports teams in recent years, Red Sox management believes its facility's shortcomings have hurt the team financially and made it more difficult for the club to be competitive on the field. It has been reported that the success of new retro-styled ballparks in Baltimore, Cleveland, Chicago and Arlington, Texas, has Red Sox executives dreaming of a similar facility by the year 2001 in South Boston.

Mr. Russell, 32, and Mr. Clarke, 24, concede a new stadium would bolster the team's fiscal standing. But Mr. Russell believes the move would amount to "a colossal mistake, one we'd all regret for as long as the Red Sox played in Boston."

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