It is planned that BBDO's media agencies in Germany -- BBDO Media Team, Media Direction and the GFMO media unit -- shall in future cooperate more closely under the umbrella of the Optimum Media Direction Worldwide brand, Omnicom Group's international media specialist.
The BBDO Group in Germany has media operations in 11 offices located in four cities. The offices will start to cooperate in research, new business, IT, e-business and finance. It has not yet been decided whether some of the 11 offices will be closed.
Copyright November 2000, Crain Communications Inc.