BBDO stars in MGM media shift

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Metro-Goldwyn-Mayer has awarded its estimated $90 million to $100 million media buying account to BBDO West, Los Angeles. The winner beat out Ogilvy & Mather, Los Angeles, for the assignment. The incumbent, Saatchi & Saatchi Pacific, Torrance, Calif., didn't participate in the review.

Copyright April 1997, Crain Communications Inc.

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