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By Published on .

[new york] BBDO Worldwide was the top winner overall for the second straight year at the New York Festivals' 40th annual TV Advertising Awards, presented last week at the Marriott Marquis.

The agency nabbed eight Gold WorldMedals in addition to a grand award.

BBDO's campaign for M&M/Mars' Snickers candy bar garnered the Best Creative.

Production Achievement grand award after also winning a Best Humorous Campaign gold.

The agency's Visa Check Card commercial featuring former presidential candidate Bob Dole, as well as spots for HBO and Pepsi-Cola Co., won golds in consumer products categories.


In the evening's AME International Awards for marketing effectiveness and creativity, BMW of North America and agency Fallon McElligott, Minneapolis, won the AME Best of Show for its tie-in campaign tying in with the new James Bond movie, "Tomorrow Never Dies."

McCann-Erickson Worldwide picked up five awards. It captured two Gold Medallions for its campaigns for Lucent Technologies and Marriott Hotels, Resorts & Suites.

The agency's San Francisco office received a gold for its "Real California Cheese" campaign, while its Madrid and Frankfurt offices each picked up an award.

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