Allied-Domecq Spirits and Wine has awarded its $24 million Stolichnaya account to BBDO
, Chicago, the agency handling its Beefeater and Kahlua brands. Allied on Jan. 1 assumed distribution rights for the country's No. 2 imported vodka. United Distillers & Vintners had been the previous U.S. distributor. Stoli's former agency, Margeotes/Fertitta & Partners, New York, resigned at the end of last year when it was awarded Bacardi USA's Bombay Sapphire gin account. UDV had spent about $1 million annually to promote Stoli, but Allied has said it plans to spend $24 million annually. BBDO's initial assignment will focus on the U.S., but the agency will represent the brand in countries where Allied gains distribution rights. Initially, those markets are expected to include Mexico, France, South Africa and Brazil.
Copyright January 2001, Crain Communications Inc.