West won the Sweepstakes best-of-show honors Tuesday night at the Advertising Club of Los Angeles Belding Awards for "Orinthology," a spot showing two elderly lovebirds using a Macintosh. BBDO, Los Angeles, overall won seven Belding Bowls, with Apple work winning for complete campaigns and television. The strong showing comes as Apple has begun looking to other communications companies for some projects. Team One
Advertising, El Segundo, led with nine Belding Bowls, picking up honors for Lexus and Castlemaine XXXX beer. TBWA
Chiat/Day, Venice, won eight bowls, including awards for California Sunkist Pistachios and Jack In the Box. The three agencies accounted for more than half of the show's 45 bowl trophies.