American Dairy Brands, Chicago, a division of Dairy Farmers of America, awarded BBDO
its $15 million to $20 million account for Borden-branded milk and cheese products. The last agency on the business was Sive/Young & Rubicam, Cincinnati, which parted with American Dairy last December. The $250 million group didn't disclose other contenders other than to say three Eastern and Midwestern shops pitched.
Copyright November 1998, Crain Communications Inc.