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BBDO wins Borden work

Published on .

American Dairy Brands, Chicago, a division of Dairy Farmers of America, awarded BBDO its $15 million to $20 million account for Borden-branded milk and cheese products. The last agency on the business was Sive/Young & Rubicam, Cincinnati, which parted with American Dairy last December. The $250 million group didn't disclose other contenders other than to say three Eastern and Midwestern shops pitched.

Copyright November 1998, Crain Communications Inc.

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