Tiempo BBDO, Barcelona, will be the lead agency working with BBDO's Milan office and AMV Advance, London. The travel service is to launch shortly in Spain, Italy and the U.K.
Campaigns will focus on DreamGuides made up of experts on particulardestinations or activities who provide eDreams' Web site with advice and guidance. Target markets will be holidaymakers who look for more than a conventional package holiday.
BBDO's interactive division, Orbital, will handle online promotions. No advertising budget was disclosed.
Copyright March 2000, Crain Communications Inc.