BBDO wins Persil, postal work

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BBDO Worldwide's Duesseldorf office is marking a prosperous week. Henkel formally moved to the agency its entire business for Persil in Germany and other European markets. Persil is Henkel's best-selling detergent in Germany, and the ad budget in that country alone is estimated at $40 million. Henkel nine months ago fired 50-year incumbent Lowe & Partners due to its merger with Unilever agency Ammirati Puris Lintas, and moved the work "for the time being'' to BBDO. Separately, the German postal service awarded BBDO the global account of its Danzas forwarding service. Deutsche Post wants to raise the awareness of Danzas in the U.S., Asia and Scandinavia in a bid to become a global leader in its sector.

Copyright September 2000, Crain Communications Inc.

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