With accounts that include Pepsi-Cola Co., Apple Computer, Chrysler Corp., Visa USA, Pizza Hut and Twentieth Century Fox, BBDO Worldwide has some of the hippest, and most interactive-ready, clients on Madison Avenue.
Most recently, BBDO created online promotions for Fox films Speed and True Lies and for comedian Dennis Miller's late-night HBO program.
With Interactive Network, BBDO Detroit is conducting a test for Chrysler Corp. whereby users can request catalogs for various Dodge car and truck models.
The agency has also worked with IN during the last two Super Bowls. Chrysler used that mega-marketing event this year to launch new car Neon. Contest participants predicted football plays and answered questions about their interest in the Neon spots.
Fran Laufer, New York office senior VP-associate media director and one of BBDO's interactive executives, said the agency assembled its interactive task force in late 1992. Last year, that group put together an interactive multimedia presentation for agency staffers and clients. Now the group is 15 people strong and centralized account units are recommending specific projects to clients. Still, BBDO remains tight-lipped about most projects.
"We spent a lot of time making sure we were setting the right objectives," Ms. Laufer said. "We want clients to invest money and explore the area."