BBDO NEW YORK LAYS OFF 20

Move Follows Loss of $250 Million in Billings

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NEW YORK (AdAge.com) -- Omnicom Group's BBDO Worldwide, New York, this week laid off about 20 employees after the loss of about $250 million in billings, according to one executive
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with knowledge of the matter.

The agency declined to comment.

The layoffs, which represented about 3% of the 600-person staff, cut across all levels, disciplines and departments, the executive said. In the past few months, BBDO has lost about $200 million in billings from Yum Brands' KFC, $25 million from Frito Lay's Tostitos, and $25 million from Unilever's Caress.

Earlier this week, the New York office announced that President-CEO Bill Katz would leave following the search for a successor.

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