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BBH lands Johnnie Walker work

Published on .

UDV, London, the spirits unit of U.K.-based Diageo, assigned a global ad campaign for Johnnie Walker whisky to Bartle Bogle Hegarty, London. Spending was not disclosed. Johnnie Walker agency Leo Burnett Co. will continue to handle the whisky brand's local creative work. Burnett owns a 49% stake in BBH. The assignment follows the recent consolidation of UDV's international advertising business into two global networks, Burnett and WPP Group's J. Walter Thompson Co.

Copyright June 1999, Crain Communications Inc.

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