Bcom3, Dentsu form joint venture

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Chicago-based Bcom3 Group, the holding company for the Leo Burnett Co. and D'Arcy Masius Benton & Bowles networks, will form a new joint venture company in Japan, effective Oct. 1. The Tokyo-based Beacon will combine the existing operations of Burnett and D'Arcy in Japan, with an infusion of talent and business from Dentsu. Dentsu will take significant equity in the new venture, but the exact terms are still being negotiated. Beacon is expected to bill $430 million, making it the second-largest international agency operating in Japan, according to Advertising Age.

Copyright June 2000, Crain Communications Inc.

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