Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bcom3, Dentsu form joint venture

Published on .

Chicago-based Bcom3 Group, the holding company for the Leo Burnett Co. and D'Arcy Masius Benton & Bowles networks, will form a new joint venture company in Japan, effective Oct. 1. The Tokyo-based Beacon will combine the existing operations of Burnett and D'Arcy in Japan, with an infusion of talent and business from Dentsu. Dentsu will take significant equity in the new venture, but the exact terms are still being negotiated. Beacon is expected to bill $430 million, making it the second-largest international agency operating in Japan, according to Advertising Age.

Copyright June 2000, Crain Communications Inc.

Most Popular
In this article: