BDDP & Fils wins Microsoft in France

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PARIS--Microsoft Group has awarded its estimated $15 million French advertising business to Omnicom Group-owned BDDP & Fils, Paris, after a final pitch against Havas Advertising-owned marketing services agency The Sales Machine Group, Paris.

The account was previously handled jointly by The Sales Machine and fellow Havas Advertising agency Euro RSCG Works, Paris.

Microsoft France put its combined business-to-business and business-to-consumer account to tender earlier this year, initially opening the competition to the Paris-based shops of DDB; McCann-Erickson, which handles the Microsoft Corp. account; True North Communications-owned FCB; and The Sales Machine, which competed without Euro RSCG Works.

The Microsoft France account includes traditional media advertising, a marketing services aspect to include promotions and direct marketing operations and interactive Internet ads. The first elements of the new BDDP & Fils stewardship are expected by fall.

Copyright May 2000, Crain Communications Inc.

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