BDM will hold a news conference March 14 to announce its new name and give details of Dentsu's role in the new holding company, created by the merger of Leo Group and the MacManus Group. In an internal memo last week, BDM CEO Roger Haupt said an agreement with Dentsu was expected to close today. "They will not only become major shareholders, but they will also partner with us on a number of exciting business-building projects," he wrote. Dentsu will take about a 20% stake in BDM.
Copyright March 2000, Crain Communications Inc.