DUBLIN - Beamish & Crawford Ireland has expanded its European distribution following an agreement reached with French brewing company Brasserie Stella Artois. The French marketer will distribute Beamish Stout in bars and cafes across France in 1999. "Beamish Stout is already available in France, through off-license outlets. This latest deal means a wider distribution and profile for the product in France," says Beamish Marketing Manager John O'Callaghan. Beamish Stout will initially be sold in 100 bars in Paris and northeast France.
Copyright December 1998, Crain Communications Inc.