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BEATLES SONG BACKS NEW TAGLINE FOR ALLSTATE

Spot Promotes Financial Services and Retirement Plans

By Published on .

NEW YORK (AdAge.com) -- Allstate Corp., Northbrook, Ill., breaks a campaign today to promote its financial services and retirement solutions products.

Ads from Bcom3 Group's Leo Burnett USA, Chicago, feature singer Julian Lennon's version of the Beatles' "When I'm 64" and the tagline "The right hands make all the difference."

Print ads that follow will feature the hands of celebrities, including ice skaters Brian Boitano, Dan Jansen and Bonnie Blair, auto racer Mario Andretti and football player Joe Montana.

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