BEAUSEJOUR ROLE CHANGES AS P&G SETS REORGANIZATION: AD EXEC WILL TAKE ON MARKETING DUTIES FOR GLOBAL BEAUTY-CARE UNIT

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Three of Procter & Gamble Co.'s top marketing officials will take on expanded global duties next year, as more pieces and players fall into place in the company's sweeping Organization 2005 restructuring.

The personnel shifts mark the first time P&G will have high-ranking executives overseeing marketing of specific products and categories globally. At the same time, P&G is eliminating high-level positions that focus strictly on advertising in favor of a broader focus.

Denis Beausejour, now VP-advertising for P&G worldwide, will take on expanded duties as global VP-marketing, as well as take on the new post of VP-marketing for P&G's new global beauty-care unit.

"I'll be involved in more areas of marketing, such as professional marketing and direct mail," Mr. Beausejour said in explaining the change.

DUTIES EXPANDED

Richard Wilson, named VP-media and programming earlier this year, will take on additional duties as VP-marketing for P&G's global food and beverage business.

Claudia Kotchka, now VP-art and package design for P&G worldwide, becomes VP-global design and marketing knowledge as well as VP-marketing for the global feminine protection business. She is P&G's highest-ranking female marketing executive.

Top marketing officials of P&G's four other new global business units will come either from regional ad roles or operating units. They include Michael Cleary, now VP-advertising for Europe, Middle East and Africa, who becomes VP-marketing global fabric and homecare; Ian Troop, now VP-general manager, global strategic planning for diapers, taking on an expanded role as VP-strategic planning, marketing and new-business development for baby care; Tom Blinn, now VP-general manager of over-the-counter medications, becomes VP-marketing global healthcare; and Al Rajwani, now marketing director-North American tissue and towels, becomes director-marketing for P&G's global tissue and towel business.

BEAUSEJOUR REPORTS TO 2

Mr. Beausejour will continue to report to Robert L. Wehling, P&G's global marketing, market research and government relations officer, in his new global business services role, but now also reports to Alan G. Lafley, who becomes president-global beauty care in January.

Jim Boyce, marketing director-shortenings and oils, becomes VP-global e-commerce services and new-business development, although Mr. Beausejour-a leading force behind P&G's drive for Web advertising development-will "retain involvement in my Internet role," he said.

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