The personnel shifts mark the first time P&G will have high-ranking executives overseeing marketing of specific products and categories globally. At the same time, P&G is eliminating high-level positions that focus strictly on advertising in favor of a broader focus.
Denis Beausejour, now VP-advertising for P&G worldwide, will take on expanded duties as global VP-marketing, as well as take on the new post of VP-marketing for P&G's new global beauty-care unit.
"I'll be involved in more areas of marketing, such as professional marketing and direct mail," Mr. Beausejour said in explaining the change.
Richard Wilson, named VP-media and programming earlier this year, will take on additional duties as VP-marketing for P&G's global food and beverage business.
Claudia Kotchka, now VP-art and package design for P&G worldwide, becomes VP-global design and marketing knowledge as well as VP-marketing for the global feminine protection business. She is P&G's highest-ranking female marketing executive.
Top marketing officials of P&G's four other new global business units will come either from regional ad roles or operating units. They include Michael Cleary, now VP-advertising for Europe, Middle East and Africa, who becomes VP-marketing global fabric and homecare; Ian Troop, now VP-general manager, global strategic planning for diapers, taking on an expanded role as VP-strategic planning, marketing and new-business development for baby care; Tom Blinn, now VP-general manager of over-the-counter medications, becomes VP-marketing global healthcare; and Al Rajwani, now marketing director-North American tissue and towels, becomes director-marketing for P&G's global tissue and towel business.
BEAUSEJOUR REPORTS TO 2
Mr. Beausejour will continue to report to Robert L. Wehling, P&G's global marketing, market research and government relations officer, in his new global business services role, but now also reports to Alan G. Lafley, who becomes president-global beauty care in January.
Jim Boyce, marketing director-shortenings and oils, becomes VP-global e-commerce services and new-business development, although Mr. Beausejour-a leading force behind P&G's drive for Web advertising development-will "retain involvement in my Internet role," he said.