×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BeautyBuys closes media-for-equity deal

Published on .

Synergy Brands, Syosset, N.Y., closed a deal announced last week with Sinclair Broadcast Group, Baltimore, to swap a 50% stake in e-tailer BeautyBuys.com for cash and $69.4 million in advertising and media credits on Sinclair's TV and radio stations. BeautyBuys plans to spend $3 million in TV and radio in the next three weeks for holiday promotions. Kopf, Zimmerman & Schultheis, Hauppage, N.Y., handles.

Copyright November 1999, Crain Communications Inc.

In this article:
Most Popular