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BeautyBuys closes media-for-equity deal

Published on .

Synergy Brands, Syosset, N.Y., closed a deal announced last week with Sinclair Broadcast Group, Baltimore, to swap a 50% stake in e-tailer BeautyBuys.com for cash and $69.4 million in advertising and media credits on Sinclair's TV and radio stations. BeautyBuys plans to spend $3 million in TV and radio in the next three weeks for holiday promotions. Kopf, Zimmerman & Schultheis, Hauppage, N.Y., handles.

Copyright November 1999, Crain Communications Inc.

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