Beautyjungle.com, a beauty products e-tailer, has launched a $20 million ad campaign created by Badger Worldwide Advertising, New York. The print campaign broke in a 52-page special section the beauty products e-tailer sponsored in the February issue of Vogue
. Ads feature Brazilian model Fernanda Tavares and carry the company tag: "Where beauty lives." Additional print ads break in February issues of Glamour, InStyle
and Martha Stewart Living
. Badger is also handling online ads as well as outdoor, radio and TV, which launch later this year.
Beautyjungle this week closes a $20 million round of financing, bringing total investment to $24 million. Deborah Goslin, exec VP-sales marketing and business development, said the site plans an initial public stock offering this year.
Copyright January 2000, Crain Communications Inc.