Mr. Beavis, whose 30 years of experience is mostly in automotive marketing, resigned unexpectedly in February as VP-marketing, public relations and product planning at Kia Motors America within a week of the arrival of a new South Korean boss.
Worked with Carat previously
Mr. Beavis, who joined Kia in May 2005, worked with Carat when the agency had handled the automaker's media account. But Carat hasn't had an auto client since it lost Kia and sibling Hyundai Motor America after a review in January that moved the account to Interpublic Group of Cos.' Initiative. Carat had the U.S. account for five years.
"Ian brings tremendous vision, knowledge and enthusiasm that will benefit our clients and internal teams alike," Carat President Scott Sorokin said in a prepared statement. "His client-side and agency experience provides invaluable perspective in how brands and their marketing partners can best work together to drive business results. Most importantly, he understands the importance of a consumer-centric approach to marketing, which fits perfectly with our approach as a modern agency."
Mr. Beavis, an Australian native fond of cycling, has held top key marketing jobs at Toyota, Ford Motors and Mitsubishi, but he also has agency experience under his belt. He was CEO of Foote Cone & Belding, Seattle and San Francisco, where he led Boeing Co.'s global account, and senior VP at Bozell, Detroit, overseeing DaimlerChrysler's Asia Pacific region. He also was an exec VP of Saatchi & Saatchi, overseeing all aspects of Toyota's U.S. and Canadian business.
Mr. Beavis, who did not return calls by press time, said in a prepared statement: "As a former client of Carat, I am inspired by their highly integrated approach to media. The media landscape continues to grow in complexity, and we're in an excellent position to be able to guide marketers in their relationships with customers by using data, consumer insights and creative approaches to marketing communications."