Beck's beer hunts U.S. agency

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Brauerei Beck & Co, maker of Beck's beer, is looking for a U.S. agency to handle its $8 million to $10 million creative and media account, its first advertising created specifically for the U.S. Griffin Bacal, New York, an affiliate of DDB Needham Worldwide, previously handled media buying, planning and U.S. creative adaptation of ads produced in Germany. DDB Needham handles Anheuser-Busch business globally.

Copyright February 1997, Crain Communications Inc.

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