Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Beck's launches new campaign

Published on .

Beck's North America, Greenwich, Conn., later this month will break a new $20 million print, radio and TV campaign for its flagship German lager. The campaign, the first from new agency Saatchi & Saatchi, New York, humorously builds on the brew's German heritage. The ads will show that while Germans are not proficient at some activities, they are good at brewing beer.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: