picks Lowe Fox Pavlika for direct campaign

Published on .

Most Popular, the company that launched beenz, an online currency, has hired Lowe Fox Pavlika, the direct marketing arm of Lowe & Partners, New York, to develop a direct marketing campaign valued at more than $10 million. Lowe will be handling's direct-response advertising, including direct mail and other direct-marketing activities. Online advertising will be implemented by Lowe Interactive, in conjunction with Lowe Fox Pavlika.

Copyright June 1999, Crain Communications Inc.

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