TV Spots of the Week | Media Player

BEER AD SPOOFS 'RESPONSIBLE DRINKING'

And Other Current TV Commercials of Note

By Published on .

Macintosh
Making Fun of Responsible Drinking?
Client: Heineken USA
Brand: Amstel Light
Title: "Low Rise Jeans"
Agency: D'Arcy Masius Benton & Bowles
This commercial spoofs the concept of "responsible drinking" and raises the question of whether such a message helps to permanently sabotage that concept.

Busty Babes Brawling
Client: Miller Brewing Co.
Brand: Miller Lite
Title: "Catfight"
Agency: Ogilvy & Mather, New York
Employing the plot line and visual cliches of a porno flick, this spot has sparked a national controversy -- which was, obviously, the goal of the "shockvertising" creatives who produced it.

Rap DJ Tribute
Client: Dr Pepper/Seven UP
Brand: Dr Pepper
Title: "LL Cool J Tribute"
Agency: Y&R Advertising, New York
A tribute to a rap star gunned down in a New York studio last year spearheads a beverage company's drive for increased ethnic sales.

Underwater Tennis
Client: Pacific Life
Brand: Pacific Life
Title: "Underwater Tennis"
Agency: Kovel/Fuller, Culver City, Calif.
Two pros play tennis underwater in celebration of the company's sponsorhip of a tennis tournament. At the spot's close, the playing court morphs an ocean, broken by the Pacific Life whale.

Wife's Fantasy
Client: Ariel
Brand: Ariel Laundry Soap
Title: "Ideal Husbands"
Agency: Saatchi & Saatchi, Brazil
Created for the laundry soap market in Brazil, this spot speaks to what may be every woman's most common fantasy regarding her husband.

Library Fun
Client: Library of Congress
Brand: Historic Research Online
Title: "Cold"
Agency: DDB Worldwide, Chicago
Imagine a PSA about library services that is as vivdly effective as it is genuinely funny. OK, now here it is.

Color Banking
Client: Bank One
Brand: Bank One credit cards
Title: "Personal Platinum"
Agency: The Gardner-Nelson Project
Be a mid-month purple. Pick the color of your credit card as well as your payment date.

Nissan's Author
Client: Nissan North America
Brand: Murano SUV
Title: "Book"
Agency: TBWA/Chiat/Day, Los Angeles
Driving a new Nissan Murano, a determined reader makes the circuit of used-book shops in search of a first edition copy of Kurt Vonnegut's Slaughterhouse Five. And not only does our hero find the book, but the author himself in the same shop. Just shows you the incredible things that can happen when you drive a Murano.

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