×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BEERS 'N' BRAS IN U.K.

Published on .

Wonderbra, which had an instant hit last year with its "Hello boys" out door effort from TBWA, London, has found some thing new to sup port: Guinness Breweries' parody for Kaliber non-al coholic beer. Euro RSCG's "Hello girls" ad depic ts comedian Billy Connelly holding two Kaliber cans chest-high. The ad was designed to rotate on a panel opposite Wonder bra's ad outside the theater where Mr. Connelly is performing. TBWA shared its typeface and design.
Most Popular
In this article: