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Beiersdorf plans Nivea body wash

Published on .

Beiersdorf, Hamburg, next month will roll out Nivea body spray in the U.S., Germany, France and Spain. TBWA Worldwide handles. Separately, Beiersdorf plans to transform Eucerin and Labello into global brands, said Chairman-CEO Rolf Kunisch, a former head of Procter & Gamble Co.'s cosmetic products in Germany. "Our war chest is in good shape; we are in the position to acquire a company at any time,'' he said. Beiersdorf's investment budget reaches $1 billion.

Copyright March 2000, Crain Communications Inc.

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