×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bell Atlantic, BET in alliance

Published on .

Bell Atlantic, New York, and BET Holdings, owners of Black Entertainment Television, will test market packages of telecommunications services to African-American consumers. Under an agreement, Bell Atlantic can use the BET brand for advertising and promotion and will handle taking orders and back office support. BET will assist Bell Atlantic in marketing services. The market packages will include combinations of Bell Atlantic's optional services, including cellular, paging, voice mail and Internet access.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: