Bell Atlantic boosts Yellow Pages

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Bell Atlantic Yellow Pages, New York, launches a regionwide ad campaign today, its first since the merger of Bell Atlantic and Nynex last year. The campaign, from Arnold Communications, Boston, includes four 30-second spots that are montages of scenarios where the Yellow Pages play a role. Bell Atlantic spokesman James Earl Jones is subtly placed in each spot. Spending was undisclosed. An outdoor campaign complementing the TV spots is expected to be launched in June.

Copyright May 1998, Crain Communications Inc.

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