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Bell Atlantic,GTE join under Verizon badge

Published on .

Verizon is the new name of the soon-to-be-merged GTE Corp. and Bell Atlantic.

The companies have yet to formally name an ad agency. Insiders say a review is possible after the merger is finalized. Verizon could spend spend $300 million-plus a year to promote the newly minted telecommunications giant.

For more on this story, see the full article in Features.

Copyright April 2000, Crain Communications Inc.

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