Bell Atlantic launches Virtual Tag banners

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Bell Atlantic Corp. on Monday breaks a banner ad campaign using First Virtual Technologies' Virtual Tag on sites including Yahoo!, Riddler and ESPNET SportsZone. Saatchi & Saatchi Advertising, New York, handles. The new technology, demonstrated at http://www.1vplace.com, allows marketers to embed forms within the banner as well as stream in additional information on products.

Copyright February 1997, Crain Communications Inc.

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