Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bell Atlantic names Saatchi & Saatchi

Published on .

Bell Atlantic named Saatchi & Saatchi Advertising and its affiliated media buying service, Zenith Media, agency of record for its $40 million broadcast advertising assignment, formerly handled by J. Walter Thompson Co., New York. Saatchi has been handling Bell Atlantic's creative account since it replaced JWT in September.

Most Popular
In this article: