Bell Atlantic media buying had been split among Zenith Media, Arnold Communications, Boston, and New York agencies TBWA Chiat/Day and TN Media. All pitched the consolidated assignment; Arnold teamed with Draft Worldwide, Chicago, in its pitch.
Bell Atlantic creative assignments remain at: Arnold; Bozell Worldwide, New York (for Bell Atlantic Mobile); Burrell Communications Group, Chicago; Draft Worldwide, Chicago; Lord Group, New York; and Tierney & Partners, Philadelphia.
Earlier in the week, telecommunications marketer U S West awarded its $60 million to $70 million creative and media assignment to DDB Needham Worldwide, Chicago.
Copyright July 1998, Crain Communications Inc.