Bell Atlantic Corp., through consultant Bedford Group, Atlanta, has sent out questionnaires for a $125 million media consolidation and review. Likely participating in the review, which was expected, are roster shops Arnold Communications, Boston; and Zenith Media
Chiat/Day and BJK&E Media, all New York. Non-roster agencies likely in on the pitch are BBDO
Worldwide, McCann-Erickson Worldwide and DDB
Needham Worldwide, all New York; and Leo Burnett
Copyright January 1998, Crain Communications Inc.