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Bell Atlantic trims review to 4 finalists

Published on .

Bell Atlantic Corp. cut its $200 million media review to four finalists last week -- Arnold Communications, Boston, partnering with Draft Worldwide, New York; TBWA Chiat/Day; TN Media; and Zenith Media, partnering with sister shop Media Direct Partners, all New York. Cut were McCann-Erickson Worldwide and BBDO Worldwide partnering with sister shop SCP Direct. A decision is expected in April. Bedford Group, Atlanta, is handling the review.

Copyright March 1998, Crain Communications Inc.

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