Bell cites First Amendment

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At the American Association of Advertising Agencies meeting today, outgoing Four A's Chairman David Bell addressed controversies over tobacco and liquor advertising. In a speech, Mr. Bell, chairman-CEO, Bozell Worldwide, noted that "neither our association nor our membership is of a single mind with regard to advertising in these categories." The "fundamental issue," he added, is "not about tobacco; it's not about sales; it's about advertising," he said, adding that Four A's supports the First Amendment right to advertise "legal products in non-deceptive, age-appropriate ways...we must fight the FDA and others today. We must guard against the slippery slope that can lead from tobacco, liquor and gambling today"... to other areas and products later.

Copyright April 1997, Crain Communications Inc.

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