Lucent Technologies Monday announced a mapping site, Maps On Us), which integrates yellow pages, directions and mapping. Although no marketers have yet to sign on, the site is beginning to sell advertising at $30 per thousand to marketers in the travel, restaurant and hotel industries. Maps On Us was created by the database systems research department of Bell Labs. An online advertising campaign will begin later this month to promote the service.
Copyright January 1997, Crain Communications Inc.