BellSouth Corp., Atlanta, today launched a $20 million multimedia campaign in nine Southeastern states to introduce BellSouth Solutions. The new product offers an integrated package of services including Internet access, wireless, paging and local phone service with calling features, on one bill with one number to call for service. Merkley Newman Harty, New York, is the lead creative agency. Also working on the campaign are Team South, New York (direct response), and Atlanta shops Matlock & Associates (African-American), iXL (interactive) and Western Initiative Media Worldwide (media buying).
Copyright August 1999, Crain Communications Inc.