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BellSouth breaks new ad

Published on .

BellSouth, Atlanta, launched "Netday," the third commercial in its $20 million six-spot campaign "The Neighborhood Whiz Kids," on cable networks including CNN, Discovery Channel, TBS and TNT. A print version breaks later. The new spot features BellSouth employees working with communities and schools as part of the company's $25 million effort to link classrooms to the Internet. WestWayne, Atlanta, handles.

Copyright April 1998, Crain Communications Inc.

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