Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BellSouth inks strategic marketing deal with Flycast

Published on .

BellSouth Corp.'s online advertising and e-commerce unit BellSouth Intelliventures signed an exclusive agreement with ad network Flycast Communications Corp. The agreement is aimed at allowing BellSouth's local customers to expand their online reach via Flycast's network of 500 Web sites. Flycast will also expand its sales force through BellSouth's directory sales force. In addition, Flycast announced a new Local Partner Program, which will allow marketers to better target prospective customers and businesses in geographic areas.

Copyright September 1998, Crain Communications Inc.

Most Popular
In this article: