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BellSouth kicks off $20 mil brand campaign

Published on .

BellSouth broke a new corporate brand campaign during the opening ceremonies of the Winter Olympics airing in all 45 markets of BellSouth's nine-state region. The campaign, created by WestWayne, uses a new theme line, "The neighborhood whiz kids." Spending will be $20 million.

Copyright February 1998, Crain Communications Inc.

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