BellSouth launches yellow pages

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BellSouth Corp. launched Real Yellow Pages (www.yp.bellsouth.com), an interactive directory that serves 26 markets in the South. Business listings are free and include location maps, but companies also have the option of buying additional advertising including banner ads; "more info" pages; and links to company Web sites. The Real Yellow Pages serve markets including Atlanta; Gainesville, Fla.; and Louisville, Ken. Most of the other regional Bell companies also offer yellow pages directories including Ameritech, Bell Atlantic and U S West.

Copyright April 1997, Crain Communications Inc.

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